Victoria Aguirre of Pampa on Harnessing The Power of Home to Build a Global Brand

 

Shot by Amelia Fullarton for Home by the Sea

It is no small achievement to celebrate 10 years in business within the world of interiors. Not only that, but to create a brand that’s instantly recognisable across continents, and to be awarded B Corp Certification on the eve of your 10 year anniversary…

This is the power of passion.

Come listen to my conversation with Victoria Aguirre, who took a simple idea – to collaborate with skilled artisans in remote Argentina, where she grew up, and not only preserve their handcraft traditions by the way of ethical rugs, woven textiles and homewares, but make them accessible to people in Australia, America and beyond.

THIS EPISODE FOCUSES ON

  • Growing up in Argentina, her love of horses & being creative as a child.

  • Studying graphic design, working within an advertising agency and developing her passion for photography and working as a photojournalist.

  • Developing the Pampa Horse series – all taken in the farm she grew up in.

  • Moving to New York & studying photography at ICP.

  • How her homesickness and connection to home helped her develop her first collection for Pampa. 

  • How her business Pampa started, moving to Byron Bay and opening their first showroom.

  • Using Instagram to create an online community, and the importance of connecting with like-minded people.

  • Working with everyone from interior designers to artisans, and the process of creating the rugs.

  • How she has grown her team.   

  • The biggest lessons she’s learned over the past 10 years of her homewares business.

  • Ways that help Vicky find balance in her busy business life.

  • Renovating her home, and navigating her tight budget.

 

FEATURED ON THIS EPISODE


Podcast production: Yaga Media

 
Natalie Walton