Rachel Donath on Building a Globally Celebrated Brand of Sculptural Furniture & Artful Objects
Is it possible to pursue your passion for quirky interiors and make it a viable business?
Come listen to my conversation with Rachel Donath who proves it’s not only possible, but that you can reach great heights in the process.
In this episode, she shares how she got her business off the ground without any external funding (or debt), the key to scaling in the design world when you’ve never worked in the industry before, and why she doesn’t want to outsource posting on Instagram. Plus, much more! Rachel is open and generous about her journey, and the lessons she’s learned along the way. An episode not to be missed. Listen now…
THIS EPISODE FOCUSES ON
Growing up in an academic & thoughtful home
Rachel’s creative childhood
Working in sales & marketing at News Corp
How she began the journey of starting her own furniture business
How she set herself apart in the saturated furniture market
How the Rachel Donath brand grew organically & her first big sale
Designing her first pieces & her approaches furniture design
How Rachel finds manufacturers for her furniture pieces
Ethical & sustainable design parameters
How Rachel approaches creating her team
How she manages her social media
How she structures her work week
FEATURED ON THIS EPISODE
Rachel’s furniture company Rachel Donath
Rachel’s instagram @racheldonath_
Book The Way of Integrity by Martha Beck
Podcast production: Yaga Media